Project overview
Founded in 1991, BORO TERACOL is a Bulgarian manufacturer of construction materials, with a portfolio spanning tile adhesives, paints, primers, plasters and finishing systems. Alongside its own products, the business serves homeowners and trade professionals through retail stores and a nationwide distribution network.
The project called for an online store that could make this extensive range easy to explore without losing the practical detail customers need to choose the right materials. We built the Shopify storefront around clear product categories, accessible search and consistent product information, bringing the brand’s manufacturing expertise and retail offer into one coherent shopping experience.
Shopify storefront development
Product catalog organisation
Category and collection structure
Brand and product copywriting
Consistent product presentation
Responsive shopping layouts
Colour and pack-size selection
Technical product information
Promotional merchandising
Store and service information
Gallery
Key features
Our approach centred on the buying journey: help customers find the right category, understand their options and move confidently to a product page. We organised the catalog and collections, developed the storefront and wrote clear, purposeful copy that connects the brand’s expertise with everyday building and renovation needs.
Product pages bring together pack sizes, colour choices, availability and technical documents where relevant. Responsive layouts keep navigation and product selection accessible on mobile, while store details, services and consultation links connect online shopping with BORO TERACOL’s physical business.
Clear routes through the catalog
Detailed product specifications
Colour and pack-size options
Accessible mobile shopping
Technical documents at hand
Connected online and retail presence
Tools used
Final result
BORO TERACOL now has a unified Shopify storefront that presents its product range with the clarity and consistency an established manufacturer deserves. The experience combines a strong brand presence with practical catalog navigation and detailed product information, supporting both customers planning a home improvement project and professionals sourcing materials for their next job.
